Generate a podcast between two hosts to educate the PDI sales team on how to overcome challenges with selling Easy Screen and ensuring its success in healthcare. Here a presentation script about the same topic with the same goal "Hello, and welcome to No EPA? No Problem: Securing Easy Screen Success in Healthcare.Today, we’re focusing on how to reframe our conversations about Easy Screen with healthcare customers. We’ll explore how to overcome concerns about the lack of EPA kill claims and turn those objections into opportunities.Touchscreen use is growing rapidly in healthcare, from patient rooms to operating rooms. They’ve become essential tools, but more screens mean more opportunities for pathogens to spread.From hallway kiosks to personal smartphones, screens are everywhere. One study found that 83% of orthopedic surgeons had pathogenic bacteria on their phones when they entered surgery. That’s a staggering statistic, highlighting how critical regular device cleaning is.Now that we’ve discussed the growing prevalence of touchscreen devices in healthcare, let’s examine the hidden risks that come with their use.Doctors and nurses depend on these devices to stay connected and informed throughout their day, but this constant interaction significantly increases the risk of exposure to harmful bacteria. Did you know that your mobile device can harbor up to 17,000 germs? Research from Australia has shown that 74% of staff members' mobile phones were contaminated with bacteria.Without proper cleaning, these devices can quickly become breeding grounds for harmful pathogens, putting both staff and patients at risk.So, what’s the solution? Easy Screen.Studies have shown that regular decontamination of phones with isopropyl alcohol wipes significantly reduces contamination rates. Easy Screen is perfectly suited for healthcare environments where quick and effective decontamination is critical. With its fast-drying, no-residue formula, it makes the process seamless and ensures that busy healthcare workers can disinfect on the go—whether it’s at a nurse’s station, in a patient’s room, or before entering the OR.And now, let’s talk about what makes Easy Screen so effective—the power of 70% isopropyl alcohol.While Easy Screen doesn’t have EPA-registered kill claims, it’s important to reframe the conversation by focusing on the active ingredient, 70% IPA, which is widely recognized and recommended for disinfection.According to the CDC, alcohol, including 70% IPA, is 'rapidly bactericidal' against vegetative forms of bacteria, and is both tuberculocidal, fungicidal, and virucidal. This means it’s effective against a broad range of pathogens.It’s also worth mentioning that studies have shown 70% isopropyl alcohol to inactivate key viruses, like HBV and the herpes virus, offering critical protection in healthcare environments.By focusing on this proven science, we can confidently position Easy Screen to healthcare customers. We aren’t just selling wipes; we’re selling the power of an ingredient that’s been trusted for decades. It’s about the science behind the formula and reframing the narrative around its effectiveness in infection prevention.Now that we’ve reframed the power of 70% IPA, let’s look at another way to overcome objections: shifting the focus from killing to cleaning.As we’ve discussed, the lack of EPA kill claims can be a tough hurdle to clear when presenting Easy Screen to healthcare customers. Sometimes, focusing solely on the disinfecting properties of 70% IPA may not be enough to convince them. In those instances, it’s important to shift the conversation to the crucial role of cleaning as part of any infection prevention strategy.While killing pathogens is important, cleaning is an essential first step. Removing dirt, grime, and organic material from surfaces is necessary for any disinfectant to work effectively. And that’s where Easy Screen truly shines.Rather than emphasizing organism efficacy, leverage the key product benefits that are directly relevant to cleaning:•It’s anti-streaking, leaving devices looking clean without any residue.•It’s fast-drying, allowing healthcare professionals to disinfect their devices and get back to work quickly.•It’s low-linting, so it doesn’t leave fibers behind that could harbor bacteria.•And it effectively removes dirt, grime, and fingerprints, making it an ideal cleaning solution for high-touch surfaces like screens.By focusing on these cleaning advantages, you’re giving customers another strong reason to choose Easy Screen, regardless of its lack of EPA kill claims.Now that we’ve discussed reframing the conversation around cleaning, let’s take a step further and talk about the broader impact Easy Screen can have on healthcare facilities, beyond just cleaning.Easy Screen offers tangible value to hospitals that extends beyond disinfection. It can actually help healthcare facilities reduce costs while enhancing patient satisfaction—two key drivers in today’s healthcare landscape.First, let’s talk about cost savings. We all know that hospital-acquired infections, or HAIs, place a huge financial burden on hospitals. The costs of treating HAIs, along with potential penalties, can quickly add up. By implementing a robust cleaning and disinfection protocol, including regular use of Easy Screen, hospitals can significantly reduce the incidence of HAIs. Fewer infections mean fewer expenses—this alone can make Easy Screen a highly attractive solution for infection control departments concerned with both safety and costs.But beyond cost savings, patient satisfaction is becoming more critical than ever. With programs like HCAHPS directly tying patient satisfaction scores to hospital reimbursement, cleanliness is now closely linked to financial outcomes. Patients today are more aware of hygiene standards, and their perception of cleanliness directly impacts their overall experience. By using Easy Screen as part of a visible cleaning regimen, hospitals can show their commitment to providing a safe and hygienic environment.Additionally, by empowering patients to take part in their own hygiene—such as offering them Easy Screen wipes to clean their personal devices—you’re not only improving their experience but potentially boosting those all-important HCAHPS scores.In short, Easy Screen helps hospitals achieve more than just clean screens—it contributes to infection prevention, cost reduction, and better patient outcomes, all of which lead to higher reimbursements and a stronger reputation.Now that we’ve reframed the conversation around cleaning, let’s take it a step further and discuss how Easy Screen impacts hospitals beyond disinfection.First, cost savings. Hospital-acquired infections (HAIs) place a huge financial burden on facilities. By incorporating Easy Screen into a regular cleaning protocol, hospitals can reduce HAIs, saving significant costs associated with treatment and penalties. Fewer infections mean fewer expenses—this makes Easy Screen a powerful solution for infection control.Second, patient satisfaction. Cleanliness plays a key role in patient perception, which directly ties into hospital reimbursement programs like HCAHPS. Using Easy Screen as part of a visible cleaning regimen not only helps create a safer environment but also boosts patient confidence in hospital hygiene.By empowering patients to clean their own devices with Easy Screen wipes, hospitals can enhance the patient experience, improve HCAHPS scores, and ultimately increase reimbursement.In short, Easy Screen supports infection prevention, reduces costs, and enhances patient satisfaction—all critical to today’s healthcare landscape.Now let’s talk about Easy Screen packets—a format that, while incredibly useful, can sometimes be a challenge to sell, especially to cost-sensitive customers who might see them as a 'nice-to-have' rather than a 'must-have.'But here’s the key: Easy Screen packets empower healthcare professionals and patients to take control of their hygiene in moments where immediate disinfection isn’t feasible. These portable packets are ideal for quick, convenient cleaning between patients or in any setting where full disinfection isn’t practical.For example, imagine a physician using a tablet to review patient scans. Before moving on to the next patient, they can grab an Easy Screen packet, quickly wipe down the device, and reduce the risk of transferring pathogens. This quick action helps prevent cross-contamination and keeps the focus on patient safety.Or think of a waiting room where patients are using their phones and tablets. By providing them with an Easy Screen packet, the facility allows them to clean their own devices, reducing germ spread and visibly showing a commitment to hygiene. This simple, thoughtful gesture can significantly enhance patient perception and satisfaction.Ultimately, packets encourage proactive hygiene, empowering both staff and patients to actively participate in infection control—a key driver of patient satisfaction. So while packets might seem like an optional extra, they actually play a vital role in supporting overall infection prevention efforts. As we wrap up, let’s remember that our job is to confidently position Easy Screen as a smart, strategic choice for healthcare facilities. We can do this by focusing on three key areas: the science, the convenience, and the shared responsibility of infection prevention.First, the science. Easy Screen may not have EPA kill claims, but 70% IPA is a well-documented and widely trusted disinfectant. Backed by CDC recommendations, we can shift the conversation from specific claims to the undeniable power of alcohol-based cleaning.Second, the convenience. Easy Screen offers fast, effective cleaning across a variety of formats, including the packettes. These make it easier than ever for healthcare workers and patients alike to take control of their hygiene on the go, enhancing infection control in real time.Finally, the shared responsibility. Infection prevention isn’t just a job for hospitals—it’s a collective effort involving staff, patients, and visitors. Easy Screen empowers everyone to play their part in maintaining a cleaner, safer environment.So, as you approach your next conversation with a healthcare facility, focus on these strengths. By highlighting the science, promoting the convenience, and reinforcing the role of shared responsibility, we can ensure that Easy Screen stands out as a vital tool for infection prevention in healthcare settings."