Overcoming Challenges in Selling Easy Screen in Healthcare

Leo

Hello, and welcome to our podcast dedicated to helping the PDI sales team succeed in the healthcare sector. Today, we're diving deep into how we can effectively sell Easy Screen, especially in light of some challenges we face, such as the lack of EPA kill claims. We’ll explore strategies to turn these challenges into opportunities.

Alex

Absolutely! Touchscreens are becoming ubiquitous in healthcare, from patient rooms to operating rooms. However, with increased usage comes the risk of pathogen transmission. Did you know that a significant percentage of orthopedic surgeons had pathogenic bacteria on their phones? This showcases the critical need for regular cleaning of these devices.

Leo

Exactly. Healthcare professionals rely heavily on their devices, which can harbor up to 17,000 germs! This highlights the importance of using effective cleaning solutions like Easy Screen to mitigate these risks.

Alex

Easy Screen is an ideal solution for healthcare environments where quick and effective decontamination is necessary. Its fast-drying, no-residue formula allows healthcare workers to disinfect on the go, whether at a nurse’s station or in a patient’s room.

Leo

One common objection we hear is about the lack of EPA kill claims. However, we can reframe this conversation by emphasizing the active ingredient: 70% isopropyl alcohol. This concentration is widely recognized for its effectiveness against a broad range of pathogens.

Alex

Right! According to the CDC, 70% IPA is rapidly bactericidal and effective against various forms of bacteria, including tuberculosis and viruses like HBV. This scientific backing is crucial in positioning Easy Screen as a reliable disinfectant.

Leo

Another effective strategy is to shift the focus from killing pathogens to the importance of cleaning. Cleaning is the first step in infection prevention, and Easy Screen excels in this area. It’s anti-streaking, fast-drying, low-linting, and effectively removes dirt and grime.

Alex

Beyond cleaning, Easy Screen offers hospitals tangible value. By reducing hospital-acquired infections (HAIs), healthcare facilities can save significant costs. Moreover, cleanliness impacts patient satisfaction, which is increasingly tied to hospital reimbursement rates.

Leo

Exactly! By providing Easy Screen packets, we empower both healthcare professionals and patients to take control of their hygiene. This proactive approach not only enhances safety but also improves patient perception and satisfaction.

Alex

As we conclude, let's emphasize three key selling points for Easy Screen: the science behind its effectiveness, the convenience it offers in various formats, and the shared responsibility in infection prevention. By focusing on these aspects, we can confidently position Easy Screen as a vital tool in healthcare.

Leo

Thank you for joining us today. Remember, the key to overcoming challenges in selling Easy Screen lies in educating our customers about its benefits and the science that supports its use. Let’s go out there and make a difference in healthcare!