Tourism Investment Asia (TIA) at WITEX is an exciting event scheduled to take place on 24 August 2025 at the Sunway Resort Hotel, Selangor, Malaysia. This prominent occasion forms an integral part of the World Islamic Tourism & Trade Expo (WITEX) and serves as a strategic initiative to bolster the momentum for the Visit Malaysia Year 2026 campaign. Objectives of TIA at WITEX: Promoting Tourism Investment Opportunities: Showcase the vast potential of Malaysia's tourism industry to investors and stakeholders worldwide. Strengthening Global Partnerships: Facilitate networking among tourism professionals, businesses, and government representatives to forge new collaborations. Highlighting Malaysia’s Rich Offerings: Emphasize Malaysia’s unique blend of culture, nature, and modern attractions as a premier tourist destination. Key Features: Investment Forums: Sessions discussing tourism trends, potential growth sectors, and sustainable development. Networking Opportunities: An exclusive platform for businesses to connect with investors and decision-makers. Cultural Integration: Incorporation of Malaysia’s vibrant cultural heritage, aligning with the Visit Malaysia Year 2026 campaign's theme. This initiative underscores Malaysia's commitment to positioning itself as a global tourism hub, encouraging sustainable growth, and enhancing the country’s visibility in the international travel and tourism landscape.