Sources

Host: Hello, everyone. Thank you for joining us today. This episode brings you to MXJ, a creative group full of content, branding, and a sense of trend. Today, let's take a moment to hear firsthand what MXJ is doing and what brand it is aiming for. Host: Shall we get started? MXJ CEO, please introduce yourself. mijin: Hello, I'm Mijin, the representative of MXJ. MXJ is a creative group that visually unlocks the appeal of brands through sensual content and branding. In particular, we are producing content specialized in the fields of F&B, travel, and lifestyle, and recently, we are targeting the global market mainly in Hong Kong and Korea. Host: If you look at Instagram (@mxj.media), there are a lot of sensual content. I felt MXJ's unique style. If you have any strengths, what would they be? mijin: "Storytelling" is our most important thing. We focus more than just on creating beautiful images, we focus more on visually unraveling the unique stories of brands. In addition, we are working on adding individuality to the brand through differentiated approaches such as Japanese city pop sensibility, retro mood, and emotional pet marketing. Host: These days, it is important to connect brands emotionally. By the way, did you hear that MXJ not only produces content, but also conducts planning and marketing? mijin: That's right. MXJ works with you through the whole process from planning, shooting, branding strategy, and marketing execution. In particular, it is well-received for localized content tailored to overseas markets and content design that reflects cultural context. Host: MXJ, what plans do you have for the future? mijin: In 2025, we plan to further expand collaboration with Asian markets, especially Hong Kong, Shanghai, and Japanese brands, We are also planning to enter the audio content or video platform. MXJ doesn't just want to be a place to design, but rather a partner to convey the brand's emotions and philosophy in visual language. Host: That's awesome. Lastly, please say something to the listeners of MXJ for the first time. mijin: MXJ is a team that truly understands the brand and expresses it sensibly. If you want to create a brand story together, feel free to contact me! Host: Yes, thank you! Today's guest was CEO mijin of MXJ. If you're curious about more content, please visit Instagram @mxj.media. Then I'll say hello again in the next episode!

Podcast Editor
Podcast.json
Preview
Audio