MXJ CEO Mijin: Crafting Sensual Brand Stories

Leo

Hello, everyone. Thank you for joining us today. This episode brings you to MXJ, a creative group full of content, branding, and a sense of trend. Today, let's take a moment to hear firsthand what MXJ is doing and what brand it is aiming for. Shall we get started? MXJ CEO, please introduce yourself.

Mijin

Hello, I'm Mijin, the representative of MXJ. MXJ is a creative group that visually unlocks the appeal of brands through sensual content and branding. In particular, we are producing content specialized in the fields of F&B, travel, and lifestyle, and recently, we are targeting the global market mainly in Hong Kong and Korea.

Leo

If you look at Instagram (@mxj.media), there are a lot of sensual content. I felt MXJ's unique style. If you have any strengths, what would they be?

Mijin

'Storytelling' is our most important thing. We focus more than just on creating beautiful images; we focus more on visually unraveling the unique stories of brands. In addition, we are working on adding individuality to the brand through differentiated approaches such as Japanese city pop sensibility, retro mood, and emotional pet marketing.

Leo

That's fascinating. How do you ensure that the storytelling aspect is effectively conveyed through your content?

Mijin

We start by deeply understanding the brand's core values and target audience. From there, we craft stories that resonate emotionally and visually. We use a mix of high-quality visuals, compelling narratives, and strategic placement to ensure the brand's story is told in a way that captivates and engages the audience.

Leo

These days, it is important to connect brands emotionally. By the way, did you hear that MXJ not only produces content but also conducts planning and marketing?

Mijin

That's right. MXJ works with you through the whole process from planning, shooting, branding strategy, and marketing execution. In particular, it is well-received for localized content tailored to overseas markets and content design that reflects cultural context.

Leo

Can you give an example of a project where MXJ's comprehensive approach made a significant impact?

Mijin

Certainly. We recently worked with a Korean F&B brand that wanted to expand into the Hong Kong market. We not only created visually appealing content but also developed a localized marketing strategy that resonated with the local audience. This included culturally relevant social media campaigns and influencer partnerships. The result was a successful market entry and a strong brand presence in Hong Kong.

Leo

MXJ, what plans do you have for the future?

Mijin

In 2025, we plan to further expand collaboration with Asian markets, especially Hong Kong, Shanghai, and Japanese brands. We are also planning to enter the audio content or video platform. MXJ doesn't just want to be a place to design, but rather a partner to convey the brand's emotions and philosophy in visual language.

Leo

That's exciting. How do you see the integration of audio and video content enhancing MXJ's offerings?

Mijin

Audio and video content will allow us to tell even more dynamic and immersive brand stories. For example, we can create podcast series that delve deeper into the brand's background and values, or produce short films that showcase the brand's unique experiences. This multi-faceted approach will help us connect with audiences on a deeper level and enhance the overall brand experience.

Leo

Lastly, please say something to the listeners of MXJ for the first time.

Mijin

MXJ is a team that truly understands the brand and expresses it sensibly. If you want to create a brand story together, feel free to contact me!

Leo

Yes, thank you! Today's guest was CEO Mijin of MXJ. If you're curious about more content, please visit Instagram @mxj.media. Then I'll say hello again in the next episode!