Sound That Sells – Hit the Right Note for Your Brand

Brian Collins

Welcome to today’s podcast, 'Sound That Sells – Hit the Right Note for Your Brand.' I’m Brian Collins, and joining me is a music maestro who turns melodies into marketing magic. Welcome, Stan! Let’s get started.

Stan

Thanks, Brian! It’s great to be here. I’m excited to dive into the world of audio branding and share some insights.

Brian Collins

So, Stan, how can music tracks or audio logos help popularize a brand?

Stan

Great question, Brian. Music has this incredible ability to connect with us on an emotional level. It doesn’t just stay in our ears – it lingers in our hearts. A memorable melody can differentiate a brand, make it relatable, and build trust. Take McDonald’s with 'I’m Lovin’ It.' The second you hear those three words, the melody pops into your head. That’s branding genius. Or Intel’s iconic five-note chime – it’s so recognizable that you don’t even need to see the logo. It’s the sound that sells.

Brian Collins

Can you share some examples where music helped brands achieve remarkable success?

Stan

Absolutely. KitKat’s 'Give Me a Break' is not just a jingle – it’s a piece of pop culture. It’s been around since 1986 and still feels fresh. Maybelline’s 'Maybe she’s born with it, maybe it’s Maybelline' gave beauty a catchy anthem. And then there’s Coca-Cola’s 'Taste the Feeling,' which connects people globally with joy and refreshment. Music turns brands into experiences. It’s not just advertising – it’s a relationship between the company and its audience.

Brian Collins

Why do you think audio advertising is particularly beneficial for smaller businesses?

Stan

Oh, where do I start? For one, it’s budget-friendly. Producing a catchy audio ad is way cheaper than creating a video. Plus, audio is versatile – you can fit it into a 10-second slot on the radio, which makes it affordable to broadcast repeatedly. Let’s say you’re a local bakery. A sweet little jingle playing on the radio can have customers humming it as they walk in to buy their favorite pastry. The cost is small, but the impact? Huge.

Brian Collins

And what kind of audience can companies win over with music?

Stan

Well, music appeals to everyone, but if I had to highlight one group, it would be kids. Imagine a child walking into a toy store and hearing a playful, upbeat song about the latest toy collection. Or watching an animated commercial with a catchy jingle. That creates brand loyalty from a young age. Take Hot Wheels commercials – they paired exciting visuals with energetic music, and kids couldn’t resist. Or think about Disney Channel – their songs created fans for life. And of course, adults aren’t immune either. A soulful piano melody or upbeat rhythm can captivate older audiences, too. Music’s versatility is its superpower.

Brian Collins

Tell us about your personal experience creating music for brands.

Stan

Oh, I’ve been fortunate to work with amazing clients worldwide. For instance, I created music for a Canadian academic institution that needed something uplifting yet scholarly. A French yoga studio hired me for serene, meditative tunes. And then there was an American luxury fashion salon that wanted pure sophistication. What’s most rewarding is the feedback. I’ve received heartfelt thank-you letters from these clients, which is the best recognition I could ask for.

Brian Collins

Now, here’s something people often say: 'Oh, this music was made by AI.' What’s your take on that?

Stan

That always makes me chuckle, Brian. It’s like saying, 'A computer wrote the code' or 'A paintbrush made the masterpiece.' Sure, I use tools like audio2score to enhance my work, but the creativity? That’s all me. I’ve been writing songs since I was eight years old, and I studied music in school. Technology is my assistant, not the artist. It helps me refine my craft, but the passion and originality come from within.

Brian Collins

And where can listeners hear some of your work?

Stan

Great question! You can find my work on my YouTube channel. There, I’ve uploaded songs I created for Himalaya, an international conglomerate, including tracks for their global campaigns. You’ll also find some delightful jingles I made for children – one of the most exciting and future-oriented target groups. It’s all about creating music that resonates.

Brian Collins

This has been such an insightful conversation, Stan. Before we wrap up, can you share where potential clients can reach you?

Stan

Absolutely, Brian. If you’re ready to give your brand a voice, feel free to send me an email. Let’s work together to create something unforgettable.

Brian Collins

That’s a wrap for today’s episode of 'Sound That Sells – Hit the Right Note for Your Brand.' Thanks, Stan, for your time and expertise. To all our listeners – stay tuned for more inspiring conversations, and remember, sound sells!