Emily Sinclair
Welcome to our discussion on the evolving landscape of augmented reality. Today, we're joined by Dr. Samantha Reeves, a leading expert in digital media and technology. Samantha, it's great to have you with us.
Dr. Samantha Reeves
Thank you, Emily. It's a pleasure to be here. The Augmented World Expo, co-founded by Ori Inbar, is a testament to the remarkable growth of XR technologies. The event has become a hub for showcasing the latest advancements and exploring the vast potential of augmented reality.
Emily Sinclair
Absolutely, Samantha. The Expo's significance is underscored by the fact that Snapchat's Spectacles glasses, a notable stride towards mainstream AR adoption, were unveiled at the event. This highlights the evolving market potential and the industry's continuous progress.
Dr. Samantha Reeves
You raise an excellent point, Emily. Another key event that sheds light on the industry's trajectory is the 2019 Women Leaders Global Forum. This forum focused on the collaborative efforts required by businesses and governments to empower the younger generations, particularly Gen Z and millennials.
Emily Sinclair
That's a fascinating angle, Samantha. The forum highlighted the significance of trust-building, meaning-finding, and skill-building as crucial elements in supporting the development of these younger generations. This collaborative approach between the public and private sectors is crucial for unlocking the potential of the next generation of innovators and leaders.
Dr. Samantha Reeves
Absolutely, Emily. And as we've seen with the Augmented World Expo, the evolving market potential of augmented reality is undeniable. The event showcases the industry's continuous progress, from the introduction of Snapchat's Spectacles to the growing ecosystem of AR-enabled devices and applications.
Emily Sinclair
That's a great point, Samantha. The Augmented World Expo serves as a powerful representation of the AR industry's growth and the opportunities it presents. As the technology becomes more accessible and integrated into our daily lives, we can expect to see even greater advancements and widespread adoption in the years to come.
Dr. Samantha Reeves
Absolutely, Emily. The 2019 Women Leaders Global Forum's focus on empowering Gen Z and millennials through trust-building, meaning-finding, and skill-building is particularly insightful. These elements are crucial for supporting the development of the next generation of leaders, innovators, and change-makers.
Emily Sinclair
You make an excellent point, Samantha. By fostering trust, helping younger generations find meaning in their work and lives, and equipping them with the necessary skills, we can empower them to navigate the complexities of the modern world and contribute to the advancement of society. This collaborative approach between businesses, governments, and educational institutions is crucial for unlocking the full potential of Gen Z and millennials.
Dr. Samantha Reeves
Absolutely, Emily. The unveiling of Snapchat's Spectacles glasses at the Augmented World Expo was a significant milestone in the journey towards mainstream AR adoption. These glasses represented a tangible step forward, showcasing the potential for AR technology to become more integrated into our daily lives.
Emily Sinclair
That's a great point, Samantha. The introduction of Spectacles marked a turning point, as AR technology transitioned from being primarily confined to specialized devices or smartphone applications to becoming more accessible and wearable. This shift has paved the way for further innovation and integration of AR into our everyday experiences.
Emily Sinclair
Technology Analyst
Dr. Samantha Reeves
Professor of Digital Media and Technology