Scrolling to Sales: TikTok and the Live Shopping Craze

Benny Hilarity

Good evening, everyone! So let me ask you this: how many of you have bought something off TikTok? Show of hands! Ah, look at you lot, a bunch of digital shopaholics! You know, back in my day, shopping meant going to a store, not scrolling through a feed until you stumble upon a 30-second clip of someone selling a blender that also doubles as a mini disco ball. And it spins, too! Who knew my smoothie could be more festive than my Friday night?

Benny Hilarity

But honestly, the way influencers sell stuff on TikTok is like a bizarre hybrid of QVC and a rave. I mean, one minute they’re showing you how to use a mascara that promises to add volume, then they’re throwing in a dance move that would make a five-year-old dizzy! I can't tell if I'm buying mascara or signing up for a new fitness class! 'Just add some cardio, and you’ll look fabulous!'

Benny Hilarity

And let’s talk about those product reviews. You ever notice how they all sound the same? 'Oh my gosh, this changed my life!' Really? What were you doing before? Walking around with no eyebrows? I’ve seen people go from looking like they’ve just rolled out of bed to full glam in two minutes flat! It’s like they have a magic wand! Meanwhile, I’m over here struggling to put on a pair of socks without taking a break.

Benny Hilarity

Let me hear from you guys! How many of you have accidentally bought something in the wee hours of the morning? Yeah, I see those guilty faces! It’s like a late-night infomercial, but instead of a blender, it’s a glow-in-the-dark toilet seat! You wake up, and you're like, 'Why do I own this? Am I planning some kind of rave in my bathroom? Oh wait, I think I am!'

Benny Hilarity

So, if you see me going live on TikTok selling shiny rocks, just remember: I’m only one viral video away from being your next shopping obsession! And until then, let’s keep the dancing to the clubs and the shopping to the shops! Thank you, you’ve been a fantastic audience!