Xu Fuji's Sweet Success: A Virtual Transformation

Lily

Welcome, everyone! Today, we have Mark from Xu Fuji, one of China's leading snack brands, joining us. Mark, thanks for being here.

Mark

Thanks for having me, Lily. It's a pleasure to be here.

Lily

Mark, Xu Fuji has embraced live commerce. What were some of the initial challenges you faced?

Mark

Initially, finding consistent and skilled human streamers across our 3,500 resellers was a major hurdle. Managing diverse sales approaches and ensuring a unified brand image was also challenging.

Lily

So, how did you address these challenges?

Mark

We found a game-changer in Huawei Cloud MetaStudio. Their virtual human solution allowed us to create AI-powered virtual streamers, offering a consistent brand experience and addressing our scalability issues.

Lily

That sounds incredible! Tell us more about the implementation process.

Mark

It was surprisingly simple. We trained the virtual humans with short video and audio clips, and they were ready to go. The platform's intuitive interface made setting up virtual live streams a breeze, eliminating the need for complex physical setups.

Lily

And what were the results?

Mark

The results have been phenomenal. We've seen a 31% increase in views, doubled watch time, and a ten-fold growth in transaction amounts. Our resellers are thrilled with the increased revenue and cost savings compared to human streamers.

Lily

Those are impressive numbers! Can you elaborate on the cost-effectiveness aspect?