The Snack Tech Revolution: How Xu Fuji and Huawei Cloud MetaStudio Are Changing the Game

speaker1

Welcome, everyone! Grab your favorite snacks because today we're diving into a fascinating story that blends technology, marketing, and, of course, delicious treats. We're talking about Xu Fuji, a household snack brand in China with a rich 30-year history. But, like any brand, they faced some significant challenges in the live commerce arena. Let's explore how they overcame these hurdles and what lessons we can learn from their journey.

speaker2

Oh, this sounds so intriguing! So, what were the main challenges Xu Fuji faced in the live commerce space? Was it just disorganization, or were there other factors at play?

speaker1

Great question! One of the biggest issues Xu Fuji encountered was a lack of consistent brand messaging. With over 3,500 resellers, each had their own way of promoting the brand, which led to a lot of confusion among customers. It's like walking into a candy store where every shelf is labeled differently, and the staff can't agree on which snacks are the best. This inconsistency can really erode brand loyalty over time.

speaker2

Oh, I can totally relate to that! It’s like if I usually choose pizza, but suddenly I had to pick from ten different pizza places, each with their own unique spin. How would I even decide? So, how did Xu Fuji address this disorganization?

speaker1

To tackle this, Xu Fuji partnered with Huawei Cloud MetaStudio. They introduced virtual human streamers, which are incredibly realistic digital avatars that can interact with customers in real time. These virtual streamers were like the brand’s personal snack advisors, always on hand to answer questions and provide consistent information. It’s like having a knowledgeable friend guiding you through the snack store, making the shopping experience much smoother.

speaker2

Virtual human streamers? That sounds amazing! How exactly do they create these virtual streamers? Is it like they film real people or is there some tech wizardry involved?

speaker1

It’s a bit of both, actually. The process starts with a short video and audio upload, and then the magic happens. The technology uses advanced AI to create a digital counterpart that can mimic human behavior and speech. These virtual streamers can interact with customers, answer questions, and even make recommendations. It’s like having a snack genius right on your screen, ready to engage you at any time.

speaker2

Whoa, that’s incredible! But what about their personalities? I can totally picture a virtual streamer that talks only in snack terms. Like, ‘Want a chip? How about a crunchy taco chip, my dude?’ [laughs] How effective is this, though?

speaker1

Haha, that would be quite the character! But seriously, the results have been impressive. After launching the virtual human livestreaming, Xu Fuji saw a 31% increase in views, and their watch time has doubled. This means more eyes on their products, and ultimately, more sales. The key is that these virtual streamers maintain consistent messaging, reinforcing the brand identity and providing a reliable customer experience.

speaker2

Wow, double the watch time? That’s insane! So, what do you think their secret sauce is? Is it just the allure of the virtual streamers, or is there something deeper going on here?

speaker1

It’s definitely a combination of both. The virtual streamers not only charm with their appearances and voices but also provide consistent and reliable information. They’re available 24/7, which means customers can engage with the brand at any time. This constant presence and consistent messaging are crucial for building and maintaining brand loyalty. It’s like having an all-you-can-eat online snack party, whenever you want!

speaker2

That’s wild! It really opens up endless opportunities for branding and engagement. I can’t help but wonder, are there any unique snacks that would benefit from their own virtual streamer? Like, umm, those pickled snacks that only a small group loves? Can you picture a streamer enthusiastically promoting pickled jellybeans?

speaker1

Haha, now that’s a niche market for sure! Pickled jellybeans could definitely have their own quirky appeal. The key is connecting with the audience and creating a unique brand experience. Just like how some people swear that pineapple belongs on pizza, there’s definitely a fanbase for those unconventional snacks. The virtual streamers can help these niche products find their audience and build a loyal following.

speaker2

Totally! It really opens up endless opportunities for branding and engagement in this digital world, right? If every brand jumped on this virtual bandwagon, we could have this bizarre, fun, and colorful world full of animated snacks!

speaker1

Exactly! The future of virtual streamers in branding is incredibly exciting. They’re not just a novelty; they’re a powerful tool for enhancing customer interaction, engagement, and loyalty. As more brands adopt this technology, we can expect to see a lot of creative and innovative uses, from niche markets to mainstream products. It’s a thrilling time to be in the world of marketing and technology!