Crafting Luxury: The Art and Soul of La Mona Crafted

speaker1

Welcome to our podcast, where we uncover the stories behind the brands that are changing the world. I’m your host, and today, we’re joined by Mónica Fuentes, the founder and creative force behind La Mona Crafted. Mónica, it’s an absolute pleasure to have you here. Can you tell us how La Mona Crafted began and when you realized your craft could become a brand?

speaker2

Hi Mónica, I’m so excited to hear about this journey. I know you’ve been crocheting since you were a child. What was the moment that made you think, 'I can turn this into something more than just a hobby'?

speaker1

That’s a powerful story, Mónica. The transition from a personal passion to a brand is fascinating. Now, let’s talk about your vision. You have a global vision for La Mona Crafted. What do you imagine for the brand in the coming years?

speaker2

Wow, that’s an ambitious and inspiring vision. How do you see this global expansion while maintaining the soul and authenticity of the brand?

speaker1

Absolutely, Mónica. Your mission is deeply human-centered. Can you tell us more about your atelier’s daily rhythm and how it translates into your mission?

speaker2

That’s so beautiful. It’s not just about making products; it’s about empowering the women who create them. Can you share a specific example of an artisan’s transformation?

speaker1

It’s amazing to hear about the personal impact you’re having. Now, let’s talk about the virtuous circle of La Mona Crafted. What does it really mean, and how does it work?

speaker2

That’s such a powerful concept. The emotional bond between the artisan and the wearer is so important. Can you share a story of a client who was deeply moved by their La Mona Crafted piece?

speaker1

Absolutely, Mónica. Now, let’s dive into your product portfolio. You have three lines: Poppy Classic, Poppy Atelier, and Poppy Heritage. Can you tell us more about how these lines are structured to amplify the emotional experience for your customers?

speaker2

That’s fascinating. The Poppy Heritage line seems almost ritualistic. What sets it apart, and how does the waiting process add to the emotional value?

speaker1

That’s a beautiful way to describe it. The waiting process is indeed part of the luxury. Now, let’s talk about your communication style. It’s warm and deeply human. How did you build that voice, and why is it so important to your brand?

speaker2

That’s so genuine. It’s clear that the human touch is central to everything you do. Can you share a specific example of how you’ve used storytelling to connect with your customers?

speaker1

Absolutely, Mónica. Now, let’s talk about the woman who chooses La Mona Crafted. Who is she, and what does she value?

speaker2

That’s a wonderful description. It’s clear that your customers are looking for something more than just a product. How do you ensure that La Mona Crafted continues to meet these values as you expand?

speaker1

That’s a great point. Now, let’s look to the future. How do you imagine the brand’s global expansion, and what steps are you taking to ensure it remains rooted in traceability and women-led craftsmanship?

speaker2

That’s a thoughtful approach. It’s all about quality and soul, not just quantity. Finally, Mónica, can you summarize what La Mona Crafted represents at its core?

speaker1

Thank you so much, Mónica, for sharing your journey and vision with us. It’s been a true pleasure to dive into the world of La Mona Crafted. To our listeners, stay tuned for more inspiring stories and insights on our podcast. Until next time, keep crafting your own stories with intention and love.