Bruce
So, you wanna be a leader in innovation? Well, let me tell you, it's like being a magician. You have to make people believe you can pull rabbits out of hats, even when you have no idea where the rabbit came from. And if you fail, well, at least you have a good story to tell.
Daisy
Yeah, and sometimes the rabbit is just a stress ball. But you know what? That's innovation for you. You never know what you're gonna get. And if you're lucky, maybe it's a unicorn stress ball.
Bruce
Exactly! And speaking of stress, have you ever tried to lead a team? It's like herding cats. One minute they're all working together, and the next, they're chasing each other around the office. But hey, at least it's entertaining.
Bruce
So, the innovation process, right? It's like baking a cake. You start with a bunch of ingredients, mix them together, and hope for the best. Sometimes you get a delicious cake, and sometimes you get a brick. But that's the fun of it. You never know what you're gonna bake.
Daisy
And if you do get a brick, at least you can use it to build something. Like a LEGO castle. Or a fort to hide from your boss when you have to explain why the project failed.
Bruce
Good point! And you know what they say, 'failure is just a learning opportunity.' Or as I like to say, 'failure is a chance to get free pizza because you need to cheer up.'
Bruce
Ever heard of Post-it Notes? You know, those little yellow sticky things you can't live without? Well, they came from a failed attempt to create a super-strong adhesive. So, sometimes the best ideas come from the most unexpected places, like a glue that doesn't stick.
Daisy
And let's not forget Viagra. Originally, it was supposed to be a heart medication. But you know what they say, 'when life gives you lemons, you make lemon... uh, well, you get the idea.'
Bruce
Exactly! And sometimes, the best ideas come from users themselves. Like the pickup truck. Farmers just started modifying their cars to carry more stuff, and voila! A whole new market was born.
Bruce
So, you want to find innovation? Well, you have to look in all the right places. And sometimes, that means looking in all the wrong places. Like, have you ever tried to find new ideas by staring at your ceiling? I mean, it worked for Michelangelo, right?
Daisy
Or how about taking a walk in the park? I mean, fresh air and nature can be very inspiring. Unless you trip over a root and land face-first in a mud puddle. But hey, at least you have a good story to tell.
Bruce
True! And sometimes, the best ideas come from talking to people who have no idea what you're talking about. Like, I once had a great idea while talking to my cat. It was about a mouse that could solve math problems. But then I realized, maybe I was just hungry.
Bruce
Forecasting innovation is like trying to predict the weather. You can look at all the data, but sometimes a butterfly flaps its wings in Brazil, and suddenly you're in a hurricane. Or a really bad meeting.
Daisy
And you know what they say, 'the best way to predict the future is to invent it.' Or, you know, just buy a crystal ball and pretend you're a fortune teller. Either way, it's more fun than looking at spreadsheets.
Bruce
Exactly! And if all else fails, just go with your gut. Or a coin flip. Whichever is more reliable at the moment.
Bruce
So, you have a bunch of ideas? Great! Now you have to decide which ones to pursue. It's like being a kid in a candy store. You want everything, but you can only afford a few things. And sometimes, the best choice is the one that looks the coolest, even if it's just a lollipop.
Daisy
And sometimes, the best projects are the ones that scare you the most. Like, 'what if I actually try to build a time machine?' But then you realize, 'nah, I'll just stick to my PowerPoint presentation.'
Bruce
Exactly! And you know, sometimes the best way to decide is to flip a coin. Heads, you go for the big idea. Tails, you go for the safe bet. And if it lands on its edge, you go for the lollipop.
Bruce
Developing new products is like cooking a meal. You have all these ingredients, and you have to figure out how to make them work together. Sometimes it's a masterpiece, and sometimes it's a disaster. But that's the fun of it. You never know what you're gonna get.
Daisy
And sometimes, the best products come from the most unexpected places. Like, have you ever tried to make a sandwich with a toothbrush? No? Well, maybe that's why it didn't work. But hey, at least you tried.
Bruce
Exactly! And you know, sometimes the best way to develop a product is to just start with a blank sheet of paper and a cup of coffee. And if you run out of ideas, just add more coffee.
Bruce
Corporate venturing is like having a side gig. You know, you have your main job, but you also have this little project on the side that you hope will take off. Like, 'what if I start a business selling artisanal cat food?'
Daisy
And sometimes, the best corporate ventures come from the most unexpected places. Like, have you ever tried to start a business selling rainbow-colored socks? No? Well, maybe that's why you're not a millionaire yet.
Bruce
Exactly! And you know, sometimes the best way to start a corporate venture is to just ask, 'what if we did this?' And then see if anyone laughs. If they don't, maybe you're onto something.
Bruce
Diffusion of innovation is like a game of telephone. You have this great idea, and you tell one person, and they tell another, and by the time it gets to the last person, it's a completely different idea. But hey, at least it's a fun story.
Daisy
And sometimes, the best way to diffuse an idea is to just shout it from the rooftops. Or at least, from the office break room. 'Hey, everyone, I have this great idea for a new app that will change the world!' And if they look at you like you're crazy, well, at least you tried.
Bruce
Exactly! And you know, sometimes the best way to spread an idea is to just keep talking about it. Like, 'I have this great idea, and I won't stop talking about it until you listen.' And if they still don't listen, well, at least you tried. And you got a lot of practice talking.
Bruce
Intellectual property is like a treasure chest. You have all these valuable ideas, and you have to protect them. But sometimes, the best way to protect an idea is to just share it with everyone. Like, 'hey, I have this great idea. Here, take it. I don't need it anyway.'
Daisy
And sometimes, the best way to protect your ideas is to just keep them in your head. 'I have this great idea, but I'm not telling anyone. I'll just keep it to myself and let it grow.' And if someone asks you what it is, you can just say, 'it's a secret.'
Bruce
Exactly! And you know, sometimes the best way to protect an idea is to just patent it. 'I have this great idea, and I'm going to patent it. And if anyone tries to steal it, I'll sue them. Or at least, I'll look at them funny.'
Bruce
Business models are like a puzzle. You have all these pieces, and you have to figure out how to put them together. Sometimes it's a masterpiece, and sometimes it's a jumbled mess. But that's the fun of it. You never know what you're gonna get.
Daisy
And sometimes, the best business models come from the most unexpected places. Like, have you ever tried to start a business selling invisible products? No? Well, maybe that's why you're not a millionaire yet.
Bruce
Exactly! And you know, sometimes the best way to create a business model is to just start with a blank sheet of paper and a cup of coffee. And if you run out of ideas, just add more coffee.
Bruce
Open innovation is like a party. You invite everyone, and they bring their ideas. Sometimes it's a great time, and sometimes it's a disaster. But that's the fun of it. You never know what you're gonna get.
Daisy
And sometimes, the best way to open up to innovation is to just ask, 'what if we tried this?' And if it doesn't work, well, at least you tried. And you had a good time.
Bruce
Exactly! And you know, sometimes the best way to open up to innovation is to just keep an open mind. Like, 'I have this great idea, and I'm open to any suggestions. Even if they're crazy.'
Bruce
Discontinuous innovation is like a rollercoaster. You start with a smooth ride, and
Bruce
entrepreneur
Daisy
student